According to the assessment of the Da Nang Statistical Office, accommodation and catering services in the city in July and the first 7 months of 2025 continued to maintain impressive growth momentum, reflecting the strong resilience of the Da Nang tourism industry after the merger.
Resonance of tourism resources and infrastructure
In recent years, both Da Nang city (old) and Quang Nam province have been leading destinations in attracting tourists, thanks to their possession of many unique tourism products. Since July 1, the administrative merger between the two localities to become Da Nang city (new) has opened up a new space for socio-economic development in the direction of sustainable integration, especially in tourism, one of the fields with great potential for development.
Da Nang was previously known for its modern, dynamic tourism, possessing a developed tourism infrastructure with an international airport, luxury resorts, and a system of high-class hotels. This place attracts tourists with sea tourism products, MICE tourism (conferences, seminars) and modern entertainment areas such as Sun World, Ba Na Hills.
Meanwhile, with its cultural and historical tourism characteristics, Quang Nam is a “heritage land” with two UNESCO-recognized World Cultural Heritages, Hoi An Ancient Town and My Son Sanctuary, along with eco-tourism areas, traditional craft villages and unique indigenous cultures.
After the merger, Da Nang city has become one of the localities possessing a diverse and rich tourism resource system. With a coastline stretching from Hai Van to Ky Ha with famous beach chains such as My Khe, An Bang, Cua Dai…, along with the presence of islands and peninsulas Cu Lao Cham, Son Tra, creating conditions for the continuous and attractive development of sea tourism products. In addition, Da Nang also plays a central role in connecting the natural cultural heritages of the Central region. In the area, there are currently 3 heritages recognized by UNESCO, including 2 World Cultural Heritages: Hoi An Ancient Town, My Son Temple Complex and Ma Nhai Ngu Hanh Son Documentary Heritage.
The tourism resonance between the two localities helps tourists have a complete journey, combining modernity and antiquity. One place is a symbol of a modern urban area with synchronous infrastructure, high-class resort and entertainment complexes and the ability to organize large-scale events. The other place stands out with its depth of cultural heritage and life imbued with the identity of the countryside. The harmonious combination of modernity and indigenousness is the foundation for forming new and diverse tourism products, flexibly adapting to market demand, effectively serving many groups of tourists.
Thereby, Da Nang’s tourism infrastructure has been expanded synchronously in both scale and quality. After the merger, the whole city currently has more than 2,200 accommodation establishments with nearly 65,000 rooms; of which about 140 accommodation establishments meet 4 to 5 star standards, providing more than 27,500 luxury rooms. The network of accommodation and tourism services has developed in a diversified direction from coastal resorts, international golf courses, mineral spring resorts in Hoi An, Nam Hoi An and Thang Binh to community homestay models in ecological villages, high-end resort villas along the coast. This not only expands the capacity to welcome guests, but also enhances the capacity to serve many market segments from community tourism to high-end resorts.
The synergy of tourism resources and infrastructure of the two localities not only maximizes tourism potential, but also builds a strong tourism brand, attracting domestic and foreign tourists to explore, creating momentum for the city’s tourism to continue to grow strongly.
According to the report of the Da Nang Statistical Office, revenue from accommodation and catering services in July 2025 reached more than VND 5,000 billion, an increase of more than 19% over the same period in 2024. In the first 7 months of 2025, this figure reached more than VND 31,000 billion, an increase of 25% over the previous year. The total number of guests served by accommodation establishments during this period is estimated at nearly 11 million, an increase of nearly 20% over the same period in 2024. Of which, international visitors are estimated at 4.3 million, an increase of 21.6%; domestic visitors are 6.5 million, an increase of more than 17% over the same period.
Towards a regional and international tourist center
The merger of Da Nang city and Quang Nam province from July 1 has helped the tourism industry of Da Nang (new) increasingly demonstrate its role as a key economic sector, contributing to the economic restructuring, promoting the city’s image, attracting investment, creating more jobs, improving the quality of life for people, preserving and promoting national cultural values.
Mr. Nguyen Van Quang, Secretary of the Da Nang City Party Committee, said: Based on the development space orientation, the new Da Nang city will focus on the tourism and high-quality services sector, building a brand of an international-class tourist city with an ecosystem of resorts, sightseeing, entertainment, conferences, seminars, and festivals.
Da Nang has set out strategies for sustainable tourism development until 2030, with a vision to 2045, aiming to become a center of tourism, high-quality services, a creative destination in Vietnam and Southeast Asia, and furthermore, one of the leading tourist destinations in Asia. Da Nang prioritizes calling for investment in resorts, high-end, luxury and super luxury villas, financial, commercial, service, entertainment center complexes, casinos and luxury apartments; Ngu Hanh Son Cultural and Historical Park, My An Beach Park combined with entertainment activities.
In addition, Da Nang continues to improve infrastructure, expand and convert Tien Sa port into an international-class tourist port and marina; form large-scale, multi-functional shopping and entertainment centers, associated with a series of large-scale cultural and sports events; continue to promote MICE tourism, wedding tourism; strengthen regional connectivity through the merger of Tourism Associations, initially creating a foundation for building a professional tourism ecosystem, enhancing the position of destinations in the region and internationally.
At the same time, the city’s tourism industry strengthens cooperation with domestic and international airlines to increase direct flights to Da Nang, maintain international routes that have been exploited such as Southeast Asia, Northeast Asia…; open flights to distant markets such as: the United States, Europe, Australia, Russia, India, the Middle East.
