The Da Nang tourism stimulus program to attract visitors in the last 5 months of 2025 has many highlights in terms of increasing experiences, amenities, new products, many preferential programs on prices, services… to maintain the growth target…
On August 15, the Department of Culture, Sports and Tourism (DOCST) of Da Nang city announced a stimulus program to attract tourists in the last months of 2025 with the message “New Da Nang – New Experience”.
The program has the participation of more than 300 corporations, enterprises, more than 200 business establishments, technology solution providers… In order to promote and position the destination brand in a new position, Da Nang is determined to welcome 17.3 million overnight guests in 2025. The stimulus program focuses on the richness, diversity and application of digital transformation in all products and services, bringing new values and experiences to tourists.
Speaking at the event, Ms. Truong Thi Hong Hanh, Director of the Department of Culture, Sports and Tourism of Da Nang, said that the industry announced the stimulus program with a very special meaning, at a time when Da Nang tourism has turned a new page – a tourist city with a larger space, a new stature after expanding its boundaries, ready to welcome visitors from 5 continents.
The program is implemented to contribute to achieving the tourism industry’s goal in 2025 to welcome more than 17.3 million visitors, an increase of 15% compared to the previous year, of which international visitors reached 7.6 million (up 25%), domestic visitors reached 9.7 million (up 8%), achieving revenue of more than 29.9 trillion VND (up 26%). These are challenging but also hopeful numbers.
According to Ms. Hanh, there are 5 special activities focusing on preferential policies for tourists; experience passports; many attractive events and festivals; attract international visitors to continue to return; MICE tourism and wedding tourism policies.
Notably, the program “Megasale to experience Da Nang tourism 5/9”, applied from August 15 to October 31, focusing on the occasion of National Day 2/9. Free ticket program for Da Nang Museum, Cham Sculpture Museum, Fine Arts Museum, Sa Huynh Culture Museum, Hoi An Museum, Trade Ceramics Museum, Folklore Museum, Traditional Medicine Museum, Native Products Museum…
50% discount on entrance tickets, accommodation, food and beverage, entertainment services at New Orient Hotel, Dong Giang Heaven Gate, Fusion Resort & Villas Da Nang, Wink Hotel…
Tourist areas invest in new entertainment facilities with many incentives such as Sunworld Ba Na Hills, VinWonders Nam Hoi An, Hoi An Memories, Furama Resort, Hoiana Resort, Son Tra Marina, The View, ICON Rooftop Bar…
In particular, some new tourism products on this occasion include: industrial tourism to visit Truong Hai Chu Lai automobile assembly area; visit Sunkraft Beer craft brewery; medical tourism, health care in Ngoc Linh ginseng growing area, Pơ mu heritage garden…
Tourists coming to Da Nang also receive more than 20,000 free vouchers, 20-50% discount on accommodation, entertainment, tourist areas, cuisine, shows, Han River cruises, SM Green taxi.
Every week, the Department of Culture, Sports and Tourism holds mini games to give away vouchers with preferential accommodation, food, entertainment services… and at the airport, preferential policies for MICE tourism, school tourism, golf tourism, stimulating demand for night flights.
Aiming at the return experience of tourists through Da Nang being in the Top 10 Asian destinations attracting the most international visitors, the city’s tourism industry continues to attract visitors to return through the implementation of the I LOVE DA NANG program exclusively for international visitors returning to Da Nang from 2020.
In addition to preferential policies, depending on each market, the city will have diverse gifts, suitable to the trends and needs of visitors (travel bags, hats, umbrellas, esim… with logos and highlights of the destination Da Nang).
The city continues to promote the introduction of images in key domestic and foreign markets such as: Roadshow in Malaysia, Indonesia in August 2025; ITE Ho Chi Minh Fair, Japan Expo Fair in September 2025…
In addition to improving the experience of tourism products, the Department of Culture, Sports and Tourism focuses on ensuring the quality of customer service, building a friendly and safe tourism environment.
Therefore, on this occasion, the city also announced the Da Nang SMILE Tourism Culture Criteria to the entire tourism business community and tourists to guide civilized and cultural behavior, attitudes, and manners in tourism activities in Da Nang city.
